Barcelona is a club that has faced a lot of criticism for its poor management and failure to live up to the global stardom that Barcelona Sponsors 2022 always expects. With all the scandalous vibes surrounding their ex-president Josep Bartomeu and his inner circle.
They literally made the club hollow from the inside. As a result, there occurred a financial crisis at Camp Nou. However, things are looking quite different with the arrival of their new President Joan Laporta. He came in with only one intention and i.e. to make Barcelona great again. And by the appointment of club legend Xavi at the sidelines.
The club is moving towards a revolution both on and off the pitch. Their latest victory against Real Madrid in the Classico was a true statement for announcing themselves as the very best in the business. So here is the list of Barcelona Sponsors 2022
Main Sponsors
Nike
The Barca-Nike tie up came first in the year 1998. They both have together managed to give us football fans some memorable jerseys throughout the course of time. The latest extension cane in 2016 which will extend this iconic tie up and to see Nike as their official technical partner.
With all the addons Nike reportedly pays a staggering € 155 M annually. Though Nike is reportedly tensed because Puma is closely monitoring the Barca-Nike situation, so as to completely takeover and to become as the main sponsor for FC Barcelona.
Also Read: Barcelona Transfer News 2021-22
Rakuten
Tokyo based electronic commerce and online retailing company. It became the Principal sponsor and official Innovation and Entertainment partner in 2016. The iconic Qatar Airways was replaced by Rakuten and engraved at the heart of the Barca jersey since its kick-off in 2017.
This deal brings in €55 M annually which got reduced due to the COVID-19 pandemic to an estimated €30 M . The dispute arose between the club and the Japanese origin company which could see an end to the deal as another giant is soon going to take over which goes by the name of Spotify.
Beko
Another electronics giant of Turkish origin became the official sleeve partner of Barcelona in 2014. That is the reason why Beko’s is placed on the left sleeve of Barcelona’s jersey. Beko also have become their official training and home appliances partner.
Beko has also become the front runner in the club’s training jerseys making them an instrumental part of the FC Barcelona ecosystem. The latest extension came in the year 2021 as an one-year extension earning Barcelona a reduced €10 M to cover for the 2021/22 season
Also Read: Barcelona Huge Losses
Global Sponsors
1XBET
In July 2019 this online betting company became the official global partner of the Blaugrana. It came in with a five-year-deal giving the betting company the branding rights as well as the image rights for featuring the players in their advertisements.
Konami
This Japanese video gaming giant came as an official video game partner for FC Barcelona in the year 2019. This deal extends with a four-year time period giving Konami’s PES( Pro Evolution Soccer) certain privileged rights with respect to player’s likeness, stadiums and kits.
Oppo
This Chinese consumer electronics brand tied its knots with the Blaugrana in the year 2015 as their official mobile device partner. They further extended the deal in 2019 in a three-year extension. Oppo received branding rights as well as certain fun activities with fan engagement in a collaboration between the two parties.
Other Sponsors
SK Lubricants
A South Korean oil company came into the limelight in the footballing world by becoming a regional partner to FC Barcelona. The sponsorship deal came in the year 2018 making it the club’s official motor oil partner. It came in a form of a three year deal covering China,Vietnam, Russia, Thailand and South Korea.
Coca-Cola
The American soft drink manufacturing company is a classic example of greatness. It serves as the Soft Drinks Partner to FC Barcelona.
Head & Shoulders
Procter & Gamble’s iconic anti-dandruff shampoo brand Head & Shoulders is Barcelona’s official shampoo partner in China since September 2017. They originally came together in 2013 to cover the Asia-Pacific region. Their latest extension came in November 2021 which will go on till June 30, 2022.
Conclusion
FC Barcelona Sponsors 2022 is full of potential and an enriched history. This is the reason why the biggest names in the world are trying to get a tie up with Spanish Giants. Even after the exit of their legendary player Lionel Messi.
Barcelona are still looking fresh and motivated and all the credit goes to Xavi and Laporta because it was their undeniable hard work and dedication towards the club that has literally revolutionised it in less than a year. Now it is just a matter of time when big sponsors will yet again thrive for a partnership with FC Barcelona.
