Sponsors have been the Original Bread and Butter in the case of Sports since immemorial time. And Football is no surprise, as it is the biggest sport in the world. There was a time when there were only a handful of sponsors associated with the beautiful game. So here we will discuss Real Madrid Sponsors 2022
With the passage of time there have been many big names associated with the Mighty Real Madrid. To name a few, Siemen Mobiles, the iconic Bwin and their current giants Emirates Airlines. Sponsors make the jersey look more attractive.
Main Sponsors
Emirates
Emirates is one of the names that have established itself as a household name in the world of football. And when you sponsor the biggest club in the world, it already tells a mainstream story.
The iconic text at the centre of the Real Madrid jersey says “ Emirates- Fly Better” has now been a well established sponsor. This amazing journey between The Emirati Airlines and Real Madrid began in May 2013 at an estimated €30 M per annum.
This deal was renewed in the year 2017 with an eye watering estimate of €70 M per season making it the biggest sponsor deal at that time which will go on till the end of 2021/22 season. There are chances for another renewal, so let’s see what happens in the summer.
Adidas
This has been an amazing journey for both the giants at their respective industries. As both Real Madrid and Adidas are tied together since that iconic 1998 deal. This duo have given some of the best kits in football history.
The latest renewal came in the year 2019 at an estimate of €1.1 B, making it one of the most lucrative deals in the history of the beautiful game. This duo’s deal will run until the 2027/28 season, so all the Madrid fans out there can relax and enjoy the aesthetics of their jerseys for a couple of more years.
Global Sponsors
Nivea Men
Nivea-Men a Cosmetics Giants shook hands with the Footballing Giants initially in a local deal in the year 2013. Since then the only thing that has been on the table waa renewal, the latest of which came in the year 2017 with a five-year-extension.
The deal covers across 70 countries and give the Beiersdorf-owned German company, image rights for selected first team players which could be used in advertisements etc.
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Audi
The German Car Manufacturing Giant have been a sponsor for Real Madrid since 2003, the latest extension came in the year 2019 as a four-year-agreement. Audi delivers their beautiful cars to the first team players. They get to choose as per their taste from their extravagant catalogue.
EA Sports
EA Sports has been a video game partner with Real Madrid through their simulation video game, FIFA. Through this deal they get exclusive rights to the Real Madrid licensing which involves real life likes and dislikes of players, their kits and stadiums as well. The deal will run until 2025.
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Meatless Farm
The vegan and plant based meat products manufacturing company signed a deal, as a global partner of Real Madrid in September 2021. Both came together to promote the health benefits of having sustainable eating habits. The players were also provided with their products as a part of their regular diet.
PlayStation
The Real Giants of the gaming world came as the regional sponsor for Real Madrid in October 2020 making PS4 and PS5 the club’s official consoles. This deal came with the vision of making their name in the Spanish Market and by having Real Madrid on their side, more than half of the work is already done.
Other Sponsors
There are certain other sponsors apart from their mainstream sponsors which are – Movistar, Coca-Cola, Fonbet, Kok Sports etc.
Conclusion
These are certain sponsors that have been there in the Spanish capital for quite a long time now. Sponsors have been a crucial part in the development and growth of any club and when the other party is Real Madrid, the limelight is something which is automatic.