Paris Saint Germain is a Ligue 1 club with its heart set at the most prestigious club silverware, the Champions League. They managed to reach the final but ended up losing to an invincible Bayern Munich in the 2019/20 season. PSG Sponsors 2022 really put a great effort.
The dream of the Qatari owned club came crashing down once again next season but this time it was from the hands of Pep’s Manchester City. And the latest exit came shockingly by the hands of Real Madrid, their famous “MNM” hype got over just like their dreams of lifting the prestigious Champions League.
Nevertheless, here are some PSG Sponsors 2022: Main, Global and Regional Sponsors.
Main Sponsors
Accor Live Limitless
PSG ended their iconic partnership with Emirates as their Principal Sponsor in 2019. Then emerged their current Principal Sponsor ALL(Accor Live Limitless), a french origin hospitality company took over from its predecessor Emirates after the two parties failed to make a renewal of their existing deal which went on for previous thirteen seasons.
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Nike
The American Origin Sportswear giant has been an official technical partner for Paris Saint Germain since 1989. In the year 2019, PSG created history by extending their existing deal in the form of a thirteen-year-extension that will bring an eye-watering sum of € 80 M annually which basically means that Nike and PSG are not closing doors on each other any time soon.
Global Sponsors
Ooredoo
Ooredoo a doha origin telecom company signed a deal with PSG as their official global partner in 2013. As per the mutual understanding of both the parties through this deal, Ooredoo gets branding rights on PSG’s kits with their name appearing right below their jersey number. In addition to this Ooredoo holds the naming rights for PSG’s training centre which is therefore named as Ooredoo training centre.
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QNB
Qatar National Bank (QNB) is an official sponsor of PSG since they first wrote down the deal in 2011. This sponsorship deal makes QNB the official sleeve sponsor for PSG which is clearly visible in their matchday kits on the left sleeve. QNB looks after the club’s financial transactions. In 2018, QNB signed Neymar as their brand ambassador which further strengthened their deal in a positive sense.
Regional Sponsors
22Bet
22Bet is an online betting firm which tied their knots with PSG as their official betting partner in Africa from 2020 on a two-year deal. PSG gave virtual advertising rights to 22Bet for advertisement on the pitch side LED screens during the African broadcasts of PSG’s matches.This sponsorship deal provides certain exclusive experiences for the staff and clients of 22Bet which is an amazing thing in itself.
Fonbet
Fonbet is another sports betting company among the list of sponsors for PSG. Fonbet is a company which is operating in Russia and the Commonwealth Independent States (CIS). PSG and Fonbet came together in March 2021 in a supposedly ‘long term’ deal making Fonbet the official regional sponsor for PSG.
This deal grants certain privileged rights to Fonbet like branding rights during PSG home matches in the regional territories mentioned above in which it is operating as PSG’s official regional sponsor.
Conclusion
Sponsors are one of the pillars for any club which makes or breaks it. PSG is a big club especially after the Qatari ownership making it as a top club in Europe. PSG’s sponsor consists of some big names in the industry like Nike, Ooredoo etc.