Thursday, October 6, 2022
HomeCricketMastercard Acquires Title Sponsorship Rights For All BCCI International, Domestic Home Matches

Mastercard Acquires Title Sponsorship Rights For All BCCI International, Domestic Home Matches

Mastercard has acquired the title sponsorship rights for all home international matches conducted by the Board of Control for Cricket in India (BCCI) on Monday. During this association, Mastercard will be the title sponsor for all international matches (both women and men). Along domestic tournaments held in India. The tournaments include Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI. And all junior cricket (Under 19 and Under 23) matches held in India.

The goal of this sponsorship and the associated activations is to strengthen Mastercard’s relationship with cricket fans throughout the nation and abroad. Mastercard’s affiliation with the BCCI further strengthens its prestigious portfolio of partnerships for the company. The company is heavily invested in global sponsorships with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival, and the Australian and French Open tennis tournaments.

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BCCI top officials welcome Mastercard

“The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a steppingstone towards making India a strong international side.  The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and deliver value to Mastercard through this collaboration.”

SOURAV GANGULY, PRESIDENT, BOARD OF CONTROL FOR CRICKET IN INDIA (BCCI) IN AN OFFICIAL RELEASE, SAID

“The BCCI is pleased to associate with a global marquee brand – Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups and I am confident that this will be an enriching partnership.”

Jay Shah, Secretary, BCCI said

MS Dhoni, India’s legendary cricketer who has been Mastercard’s ambassador for over four years added:

“Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”

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Abhijeet Chatterjee
Abhijeet Chatterjeehttp://thesportslite.com
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