The IPL Media Rights e-auction is now just days away. The cricket world is waiting for the IPL Media Right tender to unfold. Be it the International Cricket Council (ICC), Cricket Australia (CA), England & Wales Cricket Board (ECB) and all other cricket stakeholders will keep a close eye on the developments. BCCI meanwhile is confident to deliver a RECORD-BREAKING number.
“We are confident IPL Media Rights will set new bench-marking for the sports industry. Don’t want to predict any number. But the BCCI is confident that it will be a record-breaking number”
BCCI’S TREASURER ARUN DHUMMAL TOLD THE MEDIA.
IPL Media Rights Value will set a new Sports Industry Benchmark. But can it get past or near the American Football league? The NFL is the World’s Costliest Sports property in terms of Per Match Value. BCCI and some analysts are predicting that anything unpredictable can happen and IPL Tender will shatter all previous records.
Also Read: Ian Bishop names his best Pakistan ODI XI: Shoaib Akhtar shockingly misses
IPL now eying the top spot among the richest sporting events of the world
IPL is currently at No. 4 in the World’s Costliest Sports Property list. IPL Per match value in comparison to NFL is $8.5MN (54 Crore Per Game – since 2018 when the last time media rights were sold.) Premier League, Major League Baseball are ahead of IPL currently but the Base Price of IPL Tender this year has already made it 2nd most costliest sports property in the World on per match value.
According to industry estimates, IPL Per Match value in the e-auction will easily cross 100 Crore mark. And if that happens, IPL will become the World’s second most Costliest Sporting property.
The incumbent, Star India, acquired IPL media rights at Rs 16,348 crore for the 2018-22 period. For the 2024-27 period, the BCCI has set the base price at Rs 32,890 crore. The base price for TV rights is Rs 49 crore per match. Digital rights base-price is Rs 33 crore per match.
Also Read: Why did Hardik Pandya change his jersey number from 228 to 33?
Is the IPL media rights being overvalued?
Industry experts though have a different opinion on this global inflation and supply chain constraints may hinder the humongous rise in media rights which many are speculating.
“TV price per match may not see increase more than 20-25%. But the big increase will come from Digital Rights package. All put together the values can touch 115-120 Cr per match according to our estimates. Anything above that will be very difficult for anyone to digest”,
SAID SPORTS MEDIA RIGHTS VETERAN AND CEO OF SPORTY SOLUTIONZ ASHISH CHADHA
“I will not be surprised if it doesn’t cross Rs 40,000 crore. But competitive heat can take it over, Rs 50000 crore. But I really doubt it will go there”
DECLARED HARISH THAWANI, FORMER CEO OF NEO SPORTS
But whatever happens no one can deny the unprecedented growth of the Indian Premier League on the world stage and that is something we Indians should always be proud of.
