Liverpool FC is one of the most successful teams across the globe. The fan following is amazingly loyal with die hard ultras. Liverpool FC home stadium Anfield is arguably the best environment a football pitch can ever have. With its electric atmosphere and fans chants that go louder than commentaries. Liverpool Sponsors 2022 also had a role in the team success.
A team that had waited for almost three long decades to lift their 19th Premier League title. With that classic slogan of YNWA(You’ll Never Walk Alone) defines the culture of the club, their loyal fanbase and their amazing players and an even amazing manager Jurgen Klopp.
Jurgen Klopp had literally revolutionized not just Liverpool but English Top Flight competition in general. Without further adieu here are Liverpool Spo
nsors 2022: Principal, Official and Global Sponsors
Principal Sponsor
Standard Chartered
Standard Chartered is an English origin banking and financial services company which is the main principal sponsor of Liverpool FC since they first came together in 2010. This deal generates staggering revenues worth around £ 40 M per annum. The latest extension to this huge deal came in the year 2018 which saw a substantial increase of £ 10 M over the previous deal and will run through the 2022/23 season.
Official Sponsors
AXA
The French Origin insurance firm, AXA came together with Liverpool in October 2018 when they became their global insurance sponsor in a four-year deal. The deal came into life in the latter part of their deal. When both the parties mutually decided to make AXA the official sponsor for the training kits of Liverpool. This deal was worth £ 20 M per year.
Also Read: Top 5 Players With Most Golden Boots
Expedia
The American origin online tour and travel company became the Official sleeve sponsor of Liverpool for their matchday kits through a deal signed by both the parties in October 2020 and it will run until the end of 2022/23 season. This American travel company Expedia have successfully made a name for themselves in the hearts of Liverpool supporters.
And have successfully replaced its predecessor Western Union who have ended their agreement prematurely having signed the deal with the Reds in August 2017.
Carlsberg
The Danish origin legendary brewery company became an official sponsor of Liverpool back in 1992 with the latest extension coming in May 2019 in a form of deal mutually signed by both Liverpool and Carlsberg that will run down until 2024. Thus making this deal the longest in Premier League history.
Carlsberg in the memory of late Bill Shankly, the iconic manager of Liverpool, a red pilsner to commemorate the legendary former manager of Liverpool to play in an all-red kit.
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Global Sponsors
1XBET
Liverpool and the Cyprus origin betting company came together in a multi-year deal signed in July 2019. Thus making 1XBET the official global betting partner of Liverpool. However ‘three of the big six’ Liverpool, Chelsea and Spurs decided to suspend their partnership with 1XBET over allegations involving betting on Children’s sports, cockfighting and illegal Premier League streams.
However with all that being said and done, 1XBET again listed as one of the Global Sponsor for Liverpool during the start of 2022 season in the club’s official website. Ironic huh!
MG
The Chinese origin British automobile brand first came into the limelight when it joined hands with Liverpool in February 2016 making MG the official automotive design and manufacturer in China. Liverpool upgraded the deal and made it their global sponsor for countries like Asia, the Middle East, Australia, South America and North Africa.
This deal also grants MG the permission to promote the player’s image rights and to use them as club themed car covers and other merchandise.
Conclusion
These are some of the list of sponsors for Liverpool in the 2022 season. With some exciting names in the business, the list is full of big guns after big guns like Nike, Carlsberg and AXA.
