The BCCI secretary confirmed that German sporting goods multinational Adidas has been signed as the new kit sponsor for the Indian cricket team. Jay Shah confirmed this news through his Twitter handle. He tweeted: “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas”.
Killer Jean, the current sponsor, will only have sponsorship rights till May 31. After that Adidas will take over. Before Killer Jeans, MPL was the kit sponsor for the Indian team. In 2020, the BCCI signed a three-year deal with MPL Sports to replace American sportswear manufacturer Nike. But, MPL had transferred the rights to Kewal Kiran Clothing Limit in December last year.
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For a three-year deal, MPL paid the Indian board 6.5 lakh per match and 9 crores in royalties.
The BCCI is also looking for a new primary sponsor as Edu-tech giant Byju’s, the current sponsor, was willing to end its deal before the contractual end in November 2024.
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It is also expected that we will see the Indian team wearing the new Adidas Kits in the upcoming World Test Championship. Also, from October-November this year India will host the ICC CWC where the new blue-coloured kits will be seen.
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