Mahendra Singh Dhoni is undoubtedly one of the most famous sportspersons globally whose following across the country is quite insane! Captain Cool might have called it quits in international cricket and presently only plays in the IPL, yet his charisma drives millions crazy even today. No doubt, he is thereby a favorite amongst brands for endorsements.
Currently, Thala is the face of 33 big-shot brands- Star India, ITC’s Sunfeast Yippee!, Boost, Cadbury Oreo, Mastercard, Unacademy, Winzo, Godaddy to name a few. If reports are to be believed, his yearly earning from endorsements has now gone past a whopping 150 Crores mark. Hence, he might have retired from international cricket. But his brand value has only soared high in the past few years.
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“Mahi is among the most celebrated cricketers of our times, his choice of brands is versatile, and he often views his associations from a business lens too. Even if he retires from the IPL, his pedigree is such that his well-planned endorsement career will soar in years to come. What works for Mahi is that he is a great teacher. Colleagues respect him as a coach and peer, there is rarely a controversy that surrounds him and he is not accessible to every brand — he filters out many of them before signing deals,”
Bhairav Shanth, co-founder of ITW Universe explained MSD‘s popularity in the world of advertisments
Ahead of IPL 2022, the 4 times IPL-winning skipper Dhoni decided to pass the baton to Ravindra Jadeja. CSK were off to a lackluster start losing 4 back-to-back matches but rediscover their mojo against RCB.
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