The 2023 season of the Indian Premier League in cricket has just begun, and most of the major sponsorships are already in place. Established by the Board of Indian Cricket Council (BCCI) in 2007, IPL is the most colourful league ever. This year is scheduled to mark the 16th season of the game bringing together players from different nations yet again. According to BCCI, the 2015 IPL season contributed ₹1,150 crores to the GDP of the Indian economy. With the big companies coming in every year, there are more sponsorship deals this year. In this article, we will look at the IPL 2023 Sponsorship List.
IPL 2023 Sponsorship List
|Saudi Tourism Authority|
|Official Orange & Purple Cap Partner||Aramco|
|Official Broadcasters||Star Sports|
|Official Digital Streaming Partners||Jio Cinema|
|Official Strategic Timeout Partner||CEAT|
Title Sponsor – TATA
The Tata Group has been announced as the title sponsor for this year’s IPL. The Tata Group previously replaced Vivo as the sponsor in 2021 and is paying ₹440 crores for this year’s title sponsorship.
Also Read: Tata All Set To Takeover As IPL Title Sponsor, Vivo To Pull Out
IPL would be incomplete without the sponsorship of Dream 11. This is a fantasy sports platform and India’s first gaming company to become a unicorn. With this name on the list, the IPL fever has already arrived. The Saudi Tourism Authority also replaced Unacdemy, as they agreed to the partnership in February 2023.
CRED is an India-based fintech company with a reward-based credit card system in place. Being an official partner in IPL, CRED takes its users towards a sporting and thrilling experience as the members can win exclusive offers. Upstox is India’s leading and fastest-growing digital brokerage firm, and they are also the official partner of the 2023 IPL.
RuPay and Herbalife are two other major companies that are official partners of the IPL event. RuPay is reported to have paid approximately 140 crores, over the course of 2 years, with this being the last year as per the deal.
Official Orange & Purple Cap Partner
It was recently announced that Aramco, the Saudi Arabian oil company, will be returning as the official partner for IPL 2023 for the Orange and Purple Caps. The deal, which is said to be worth ₹65 crores, will mark the final year of their partnership with the 2023 IPL season.
Star Sports is another name in IPL 2023 sponsorship list as its official Broadcaster. For increasing accessibility for mass viewing, like every year, the match will be broadcasted, in addition to English, in seven regional languages, namely – Hindi, Tamil, Telugu, Bengali, Marathi, Malayalam and Kannada.
Official Digital Streaming Partners
Creating an online presence has now become as paramount as any other marketing strategy. With a trend of online streaming, the IPL 2023 sponsorship list also has Digital Streaming Partners, which in this case is Jio Cinema, a popular streaming site in India.
Also Read: IPL 2023 Umpires List and Their Salaries in Indian Premier League 2023
Paytm, as a part of its five-year association with IPL, remains the official Umpire Partner. This Indian mobile wallet app is standing firm with a loaded wallet to maintain its name on the IPL 2023 sponsorship list. The BCCI and Paytm liaison is flourishing as they hope to augur Indian cricket further.
Official Strategic Timeout Partner
Strategic timeout is essentially the period in a match when the teams re-discuss their strategies to ‘securaDrive’ to win the match. Once again, CEAT is the Official Strategic Timeout Partner for IPL 2023.
The IPL 2023 sponsorship list, as always, is filled with mega companies. This quest for sponsorships has not just added to the Indian GDP but also made the entire IPL season exceptionally entertaining.
Also Read: IPL 2023 Team Jersey. Let us have a look at every teams IPL Jersey.
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