Ultimate Kho Kho League is all set to begin with an aim to promote the indigenous sport. In a massive advancement, corporate giants Adani and GMR Group have acquired teams in the Kho Kho League. The Groups have acquired the Telangana and Gujarat franchises in the league respectively. These are the first set of franchises so the league to become official. Moreover, the league is promoted by the Kho Kho Federation of India (KFFI) in collaboration with Dabur Group chairman Amit Burman. Sony Pictures Networks India will telecast the League. Whereas, the LIVE Telecast rights are with SonyLiv.
Ultimate Kho Kho League: Adani, GMR Group buy teams
“Our experience with the Kabaddi and Boxing League gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport. Our decision to partner with this league is an extension of our aim to build a world-class ecosystem that nurtures sporting talent, accelerates the sports economy and plays the role of an enabler in India’s journey to become a leading sporting nation.”
Pranav Adani, Chairman Adani Enterprises
Adani Sportsline has been associated with various sports leagues. Moreover, they own the Pro Kabaddi League franchise Gujarat Giants. However, the group doesn’t limit itself and has a team in Indian Boxing League and organizes the Adani Ahmedabad Marathon. In addition, Adani Sportsline recently acquired a franchise in UAE T20 League.
“Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as cricket and other indigenous sports like kabaddi and wrestling across India and overseas.”
Kiran Kumar Grandhi, Corporate Chairman, GMR Group
