Dream11 has been the pioneer of fantasy sports platforms in India. The market has been booming in India and is expected to become an enormous international market in the coming time. The fantasy sports market will expectedly grow from $4.6 billion in FY21 to $22 billion by 2025. The figures are from a recent study by a collaboration between the Federation of Indian Fantasy Sports and Deloitte. Being one of the first platforms to gain traction, Dream11 continues to be the market leader.
Dream11 has been founded in 2008 by Harsh Jain and Bhavin Sheth. Dream Sports owns the Mumbai-based firm. Moreover, it is India’s first gaming company to become a unicorn. This implies a privately owned startup has a valuation of over $1 billion.
Dream11 revenue, expenditure, and more
The company is backed by Tiger Global, a multi-national investment firm. Dream11 claims to have more than 12 crores of users. Although the app isn’t available on Google Play Store, they’ve more than 5 million active users of their app. Earlier, their primary source of income was a nominal platform fee charged from the users. When users participate in a contest, the platform charges a fee. Which is evaluated under the name of Gross Gaming Revenue.
Dream11 earned 99.5% of revenue worth Rs 2,451.2 crore from gaming, in FY21. In addition, it awarded the users promotional credit worth Rs 500.21 crore.
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Revenue breakdown
Fantasy gaming is definitely their main source of revenue. But, they’ve tried to diversify their operations. Dream11 has started systematic operations in sports travel, merchandising, content creation, and video game development. And had earned a considerable amount from these sources. Moreover, the company has grabbed the title sponsorship of IPL 2020 for Rs 222 crores. This saw an exponential boost in their revenue.
Expenses breakdown
The employee base has increased significantly. So the expenditure on employee benefits payment has also grown. The fantasy sports company spends around 16% of its total expenditure on IT and product development. Also, the Corporate Social Responsibility expenditure was Rs 44 lakhs in FY2020-21. Management has attempted to improve efficiencies in operations by growing operational scale by 53%.
As a result of these developments, their annual profit has increased by around three times from Rs 104.01 crores in FY20 to Rs 327.1 crores in FY21.
