A local establishment, Filmores Gentlemen’s Club in Toronto, is seizing the opportunity of the upcoming NHL All-Star weekend by employing innovative viral marketing tactics. Filmores is pulling all strings as seen in its marquee sign announcing complimentary lap dances for all 2024 NHL All-Stars.
In an email to Daily Hive, Filmores said, “The sign ideas and our marketing are a collaborative effort among the management and staff, often in consultation with our patrons/prospective patrons to determine what might resonate with them. We have run similar promotions in the past with other notable events in Toronto. For example, Pan Am Game medal winners, G20 Leaders.”
If the entire roster of 44 selected players for the All-Star Game were to take up the offer, the club might find itself in a tight spot.
“We certainly hope (players will come). Without giving away too many details, we have had positive response from attendees of past events to which we have extended a similar offer. Suffice it to say, discretion is a virtue, and the Pan Am medals were very impressive,” The Filmores Gentlemen’s Club added.
The 2024 NHL All-Star Weekend boasts a full schedule of engaging events spanning from Thursday, February 1, to Sunday, February 4. This marks the first NHL All-Star Game hosted in Toronto since 2000, with the events kicking off this Thursday, including the NHL All-Star player draft and the PWHL 3-on-3 Showcase.
