Following the signing of a new multi-year extension, Venum will continue to serve as the official clothing supplier for the UFC.
The deal was disclosed by UFC officials on Wednesday.
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UFC’s partnership with Venum
Following the termination of a protracted collaboration with Reebok that originally started back in 2014. The extension comes just a little over a year after the UFC and Venum first started working together.
“We’re thrilled to renew our partnership with Venum,” UFC senior vice president of global consumer products Tracey Bleczinski said in a press release. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes, and the feedback on the craftsmanship, style, and performance of the Venum-designed Fight Kits and apparel has been tremendous.”
“We’re looking forward to continuing to work with Franck Dupuis and his team at Venum to deliver outstanding fight gear and training apparel for our athletes and fans.”
As part of the organization’s uniform policy, Venum currently provides all of the clothing worn by athletes during UFC events. That includes shirts and shorts.
Previous signing with Reebok
The partnership with Venum was formed after the controversial contract with Reebok. That agreement effectively prohibited fighters from entering the cage at any UFC event wearing their own sponsored gear. During fight week and the events, fighters had to adhere to a new uniform policy that mandated that they only wear clothing with the Reebok logo.
Venum is a company that had always specialized in combat sports apparel even before signing with the UFC, in contrast to Reebok, which frequently faced criticism for subpar clothing and mistakes with equipment during the six-year deal.
The original agreement with Venum wasn’t as lucrative or comprehensive as the $70 million agreement with Reebok. That agreement also covered equipment from the Authentic Brands Group-owned shoe and apparel company. UFC officials confirmed that this was a multi-year extension. The terms of the new contract with Venum were not made public.
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Project Rock
The UFC previously announced a deal with Dwayne “The Rock” Johnson and his “Project Rock” gear through Under Armor to supply shoes for athletes. This works with addition to the Venum partnership. The first pair of “Project Rock” shoes with the UFC logo will go on sale on September 1.
