We have now entered the era of the new regulations with the start of the eagerly awaited 2022 Formula One season. Along with these new rules, Formula One is also welcoming many new partners for the upcoming season. Listed below are the Formula One Sponsors 2022-2023.
Formula One Sponsors 2022-2023
In March 2020, Formula One signed a long-term global sponsorship deal with the world’s largest integrated oil and gas company, Aramco. The partnership sees Formula One work with Aramco to identify different ways which could help the advancement of sustainable fuels, enhanced engine efficiencies and emerging mobility technology.
One of the world’s fastest growing crypto platforms, Crypto.com was announced as a Global Partner of the Formula One Sprint series in June 2021. Crypto.com also joined as the Official Cryptocurrency Sponsors and NFT Partner of Formula One. The partnership sees Crypto.com use the Formula One platform to educate people and make them aware of cryptocurrency and its benefits.
DHL has been a global partner of Formula One since 2004. As the Official Logistics Partner of Formula One, DHL not only helps with transporting transmission technology, equipment, cars and fuel for the racing teams but also enjoys prominent on-track branding.
In June 2016, Dutch beer giant Heineken announced a multi-year partnership with Formula One, joining as a global sponsor. The partnership sees Heineken serve as the title sponsor for several F1 races, enjoy trackside branding and also serve as the Official Global Beer Partner. Heineken and Formula One also collaborate on various digital activations, including numerous campaigns on raising awareness about drinking and driving.
Pirelli has been Formula One’s global tyre supplier since 2011, when it replaced Bridgestone. The partnership has seen Pirelli provide the F1 teams with tyres throughout the race calendar. In November 2018, Pirelli announced a five-year extension to its partnership with Formula One.
Luxury Swiss watchmaker Rolex signed as Formula One’s Official Timekeeper and Official Timepiece in December 2012. Rolex provides the time of different locations at each race along with enjoying branding visibility around the circuit.
In March 2022, Formula One unveiled MSC Cruises, one of the fastest growing and largest cruise brands, as a Global and Official Cruise Partner following a multi-year deal. The partnership sees Formula One use MSC Cruises’ technologically advanced ships port-side during specific Grand Prix weekends.
In April 2022, Formula One announced a five-year partnership with global leader in customer relationship management, Salesforce. The partnership sees Formula One use Salesforce’s technology and products to develop and grow fan engagement whilst creating various fan experiences.
Amazon Web Services (AWS) signed a multi-year partnership with Formula One in June 2018. AWS currently serves as the championship’s Official Cloud and Machine Learning Provider. AWS provides Formula One with data to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of its services, including Amazon SageMaker and AWS Lambda.
Qatar Airways joined as the Global Airline Partner of F1 in February 2023. The multi-year partnership also sees Qatar Airways serve as the title sponsor of the Qatar Grand Prix, the Hungarian Grand Prix and the Emilia Romagna Grand Prix whilst enjoying trackside and digital branding during race weekends. The deal also has Qatar Airways provide fans with exclusive travel packages to enjoy the Formula One experience.
In March 2021, Formula One announced a three-year partnership with Italian sparkling wine brand Ferrari Trento, which joined as the Official Sparkling Wine of Formula One and is the official toast of the championship’s celebrations on the podium ceremonies.
Lenovo signed a multi-year deal with Formula One in March 2022, joining as an Official Partner. The agreement sees Formula One use Lenovo’s technology to provide fans with the highest level of racing and entertainment. Additionally, Formula One also uses Lenovo’s technology at both its base and at the race tracks.
Leading lubricants manufacturer Liqui Moly signed a multi-year agreement with Formula One in March 2019. Liqui Moly enjoys expanded branding at the trackside during the Formula One season.
Cyber operations company Herjavec Group was announced as Formula One’s Official Cyber Security Services Partner in March 2021. Formula One uses Herjavec’s software to detect and protect itself from possible security threats.
Red Bull’s premiere fashion brand AlphaTauri was announced as Formula One’s Official Premium Fashion Apparel Supplier in March 2022. The agreement sees AlphaTauri supply the entire Formula One contingent on the racetracks, including the senior staff and presenters, with uniforms.
Japanese wheel manufacturer BBS signed a multi-year partnership with Formula One in January 2022. The agreement sees BBS supply wheels to all of the Formula One teams. Additionally, BBS also supplies rims to the teams.
In March 2022, Tata Communication was announced as the Official Broadcast Connectivity Provider of the series following a multi-year deal. The partnership is aimed to deliver and enhance world-class, technologically advanced experience for the fans worldwide.
PUMA signed a multi-year deal with Formula One in May 2023 coming on board as an Official F1 Provider. The partnership sees PUMA produce F1-licensed apparel, footwear and accessories as well as exclusively sell F1 and team merchandise at a number of Grands Prix. PUMA also creates fan wear collections and uniforms for Formula One personnel.