HomeSponsorsNBA Sponsors 2024-2024 List

NBA Sponsors 2024-2024 List

The role of Sponsors in 2024-2024 is to provide financial support to its teams, and its players. These sponsors help the NBA operate efficiently and promote the premiership and its players to a global audience

The NBA’s success depends heavily on sponsorship and deals with well-known companies giving the league substantial financial backing. The NBA increased its list of sponsors in 2024. Collaborating with businesses that mirrored the league’s commitment to innovation, diversity, and community values. The NBA’s sponsors are essential to the league’s financial health. As the league becomes more well-known, its sponsors become more crucial to spreading the word about it to a wider audience. The NBA has a long history of working with well-known companies, and its newest sponsors are no different. In the article lets learn about the List of all the NBA Sponsors 2024-2024.

NBA Sponsors 2024-2024

1. Nike

Nike has been the official apparel partner of the championship since 2017. Providing on-court uniforms and off-court apparel for all 30 teams. The partnership has allowed Nike to showcase its innovative designs and technology. Such as the Nike Connected Jersey, enabling fans to access exclusive content and experiences through the NikeConnect app. It is one of the biggest NBA jersey sponsors. The collaboration with Nike is set to continue for the 2024 season, with new designs and products being unveiled for fans to enjoy.

2. AT&T

AT&T is broadening its collaborative partnership the NBA and WNBA as the Official 5G Innovation Partner of the NBA and WNBA. The partnership, which began in 2019, will continue to build fan-first experiences that enhance both the in-venue and at-home sports experience for fans. Also read: Greenwood is listed as a retained player for Man United in 2024–24.

3. Google

Google is the official fan phone of the American basketball league, the official search trends and fan insights partner, and the official search engine. The partnership with the championship has allowed Google to expand its brand recognition and reach. With this league being one of the most-watched sports leagues in the world. The collaboration with the premiership is set to continue for the 2024 season. It offers one of the most significant NBA sponsorship revenue.

4. Kaiser Permanente

The National Basketball Association (NBA) has announced Kaiser Permanente as its first ever official healthcare partner. Kaiser Permanente will serve as a medical expert and consultant for the NBA on health and wellness programming. The NBA and Kaiser Permanente will also work together to develop an annual NBA ‘Health and Wellness Forum’. As well as partnering with the NBA, Kaiser Permanente also becomes the official healthcare partner of the Women’s National Basketball Association (WNBA), the NBA Development League (D-League) and USA Basketball. Also read: MI New York Players List – Rashid Khan, Trent Boult, Kieron Pollard, Nicholas Pooran among them

5. Kia

Kia is the Official Automotive Partner of the NBA, the Women’s National Basketball Association (WNBA), and NBA G League (minor league). The G League features 30 teams, 28 affiliated with NBA franchises, and offers professional basketball at affordable prices. The league also develops top young prospects for NBA draft. In addition to on-court development and competing towards NBA G League Championship, they teach life skills including financial literacy education, community service involvement, and scholarship opportunities.

6. Microsoft

Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities. The National Basketball Association (NBA) and Microsoft Corp. on Thursday announced a new multiyear alliance, which will transform the way fans experience the NBA. Also read: Liudmila Samsonova Net Worth 2024 and Career

7. Rakuten

Rakuten is a Japanese tech company that offers e-commerce solutions and partnered with the NBA for the pre-season games. Through their partnership, Rakuten aims to provide a seamless shopping experience for basketball fans. Offering them access to official merchandise and exclusive deals. Rakuten also helps the basketball top flight to expand its reach in Japan. Providing a platform for the premiership to connect with Japanese fans and showcase its products and services. 

8. PepsiCo

PepsiCo’s new Starry beverage brand has been named the official soft drink of the NBA, WNBA and NBA G League in North America. The partnership will be introduced during the NBA All-Star 2024 weekend later in February through advertisements and on-site activations. The lemon-lime soda is serving as title sponsor for the NBA All-Star 3-Point Contest, which this year includes a new shot contest with a dedicated Starry Range and custom Wilson basketballs.

9. Caesars Sportsbook

Caesars Sportsbook is a gaming company that offers sports betting and online gaming options. The partnership with the league allows Caesars Sportsbook to offer promo codes and deals to its fans. To provide official odds and betting lines for the championship games. The partnership is set to continue for the 2024 season, with new offers and promotions. It is a must-include on the NBA sponsor list.

10. FanDuel

FanDuel becomes the first North American sports betting operator to utilize Sportradar’s official NBA data following the global technology company’s landmark partnership with the NBA announced in November 2021. Sportradar and FanDuel Group, announced the signing of a new partnership for official NBA data through the end of the 2030-31 season. Under terms of the agreement, Sportradar will supply FanDuel with official NBA data and supplementary betting services for its sportsbook platform.


The role of Sponsors in 2024-2024 is to provide financial support to its teams, and its players. These sponsors help the NBA operate efficiently and promote the premiership and its players to a global audience. They also help to fund various programs, initiatives, and events that benefit the Team and its fans.

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