HomeCricket"Not Hack but an Innovative Marketing Strategy". Rohit Sharma finally opens up...

“Not Hack but an Innovative Marketing Strategy”. Rohit Sharma finally opens up about his Twitter Handle hack Speculations

A series of bizarre Tweets were posted on the Twitter Handle of Indian skipper Rohit Sharma, however, it was a marketing strategy. This left fans amused because of the randomness of the tweets. People started believing that Hitman’s account have been hacked. the first tweet was- “I love coin tosses…especially when they end up in my belly!” apart from leaving people startled, this also gave a good topic for memers. This was shortly followed by another random tweet “Bzz….! Did you know? Buzzing beehives make for great boxing bags!” Later, fans started placing bets that another such Tweet will shortly follow, and it actually did- Cricket balls are edible…right?” Not just fans, but notable personalities like Yuzvendra Chahal and Harsha Bhogle were also left stunned. Yuzi questioned if the Twitter Handle of Rohit Sharma was hacked. As a result, Yuzi questioned “Bhaiya? What’s happening, sab theek hai na?”

After a whole day of suspense, another tweet was made upon Rohit’s Twitter account. This cleared that this was a rather very creative marketing strategy and Rohit Sharma was a part of the advertisement for the brand Future Generali. Future Generali is an insurance company that covers Vehicles, Health, and other insurances. So, it was for their “Good dogs can make bad decisions” campaign, that the Twitter handle of Rohit Sharma was used for their marketing strategy. Therefore, a series of Tweets were posted on his Twitter handle, showing how a dog can sometimes create chaos. Moreover, they wanted to convey that this can also lead your pets to some kind of trouble. Thus, the brand was promoting health insurance for pet dogs.

Also read: Rohit Sharma: Age, Height, Family, Controversies, Awards, Unknown Facts, Biography, And More

Rohit Sharma as the Indian captain

Since he took charge of the Indian team as a full-time captain, he has been on a winning streak. His great captaining skills were very well known since he has captained the IPL team Mumbai Indians for almost a decade now. India won three back-to-back bilateral series under newly-appointed skipper Rohit. However, not everyone is equally happy, as he hasn’t performed great with the bat recently. Former cricketer Saba Karim recently commented on this.

“Rohit Sharma is in the XI because of his batting. captaincy is an additional responsibility. He should not lose focus with regards to batting. Lot of times we have seen that captains are not able to perform as well in their primary skill. This should not happen. this is just the starting phase of Rohit sharma. He will gradually realize how important his runs are for the team. His perfromance will be crucial in Australia (during the T20 World Cup), where the grounds are big and the opposition have top-quality bowlers. So yes, Rohit Sharma needs to work on this area.”

Saba Karim on Rohit Sharma

On 4th March, India will be playing the first of the two-Test matches against Sri Lanka. The Indian team has reached Mohali and is preparing for the match there. What makes this Test more anticipated is it being the run-machine Virat Kohli’s 100th Test. The player has started working hard in the nets, to make it a memorable one.

Sanskruti Yadav
Sanskruti Yadavhttp://thesportslite.com
Sanskruti, is a journalist in making, an avid reader, and a cricket enthusiast. Her passion for cricket and writing is what brings her here.

Read More