Sony Sports Network has launched its new campaign for its cricket campaigning that features Bollywood actor Pankaj Tripathi and cricketer Smriti Mandhana. The campaign titled ‘Non-Stop cricket on Sony Sports Network’ consists of three video films, one of which has been released.
The campaign talks about eating, sleeping, and breathing cricket. Shot at multiple locations and in different avatars, Mandhana, is seen ‘serving’ non-stop cricket to Tripathi, indicating that he can look forward to multiple cricket series and tournaments that will be telecasted on the sports network.
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Sony Sports Network and Smriti Mandhana serve Pankaj Tripathi non-stop cricket
For the first time, audiences will get to see one of India’s finest cricketers, Smriti Mandhana, and Bollywood’s most talked-about actor, Pankaj Tripathi, come together to promote the non-stop cricketing action on the sports network. The campaign also emphasizes the cricket roster on the network with the apt tagline ‘AB CRICKET FANS KE PAAS HAI CELEBRATION KA BIG REASON, KYUNKI SONY PE DIKHEGA CRICKET KA FULL SEASON!’.
The first film talks about eating, sleeping, and breathing cricket. Shot at multiple locations, Mandhana is seen in different avatars, serving non-stop cricket to Tripathi, who plays the role of a fan, indicating that he can look forward to multiple cricket series and tournaments that will be coming up on the Sony sports network.
“I am delighted to be a part of such an inclusive campaign by Sony Sports Network where Bollywood innovatively meets cricket. The campaign takes a clutter-breaking route with Smriti Mandhana, one of India’s top cricketers, promoting men’s cricket among others from the non-stop cricket roster on their network.”
Pankaj Tripathi said on the campaign.
“I am really excited to be a part of the ‘Non-Stop cricket on Sony Sports Network’ campaign. The messaging is not only innovative but also progressive. It is a great association, and I am really looking forward to the cricketing season on Sony Sports Network.”
Smriti said on the campaign.
“We have taken a clutter-breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘non-stop cricket on Sony Sports Network’, and the film’s showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of live cricket, our fans will get to watch exciting matches that include India men’s and women’s cricket series, International T20i leagues, and more.”
Rajesh Kaul, chief revenue officer, distribution, and head – of sports business, Sony Pictures Networks India, said on the campaign.
Sony Sports Network has a busy calendar coming up with 1800+ hours of live cricket action across their channels which includes bilateral Men’s and Women’s cricket series, international leagues, and more. The campaign stands out from other conventional cricket campaigns as for the first-time viewers will see one of India’s biggest women cricketers helming the campaign for all formats of Men’s and Women’s cricket.
The ad has been released on the network’s sports channels and social media platforms and is receiving great responses.
