Islamabad United Sponsors List 2022: Primary, Commercial, Merchandising, Kit, and more

The Pakistan Super League has finally found its new champion after the Lahore Qalandars thrashed the Multan Sultans in the summit clash to win their maiden PSL title. Subsequently, after a month of a tough tussle between 6 franchises, the 7th edition of the T20 extravaganza came to a thrilling climax. The most successful side of the tournament, the 2 times winner Islamabad United however narrowly missed sealing their spot in the finals this time. Despite a comprehensive campaign in the league stage, Shadab Khan and his men fell short by 6 runs in Eliminator 2 to be knocked out from the league. Overall, the team ended in the 4th spot in the points table with 4 wins and 6 defeats. Henceforth, Islamabad United hopes to come back strong in the next season, let’s take a look at Islamabad United Sponsors List 2022 to know more about the franchise.

Islamabad United sponsors List 2022

Commercial Partners

The team is also associated with DCODE, Tetrapack, and FoodPanda as their primary brands. Besides, apparel retailer Sapphire has joined hands as the official commercial as well as sustainability partner of ISU. As a matter of fact, Sapphire is the retail vestment brand of Sapphire Textiles, the leading textile venture of Pakistan.

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Kit Partners

Firstly, the investment firm Leonine Global Investments under their sports wing Leonine Global Sports owns Islamabad United. The franchise was purchased accordingly for a whopping sum of 15 million USD. Alongside ISU, The conglomerate also possesses a team in the Hong Kong T20 Blitz, named the Hong Kong Island United. Besides, Sabroso and Fast Cables are the jersey sponsors. Also, The franchise partnered with The Citizens Foundation and Radio Pakistan ahead of PSL 7, alongside an extended contract with CityFM89. In addition, WWF Pakistan has officially partnered with Islamabad United. Furthermore, the kit of Islamabad United was prepared by collaborating with Imran Qureshi, an artist. Moreover, this was the first of its kind collaboration in world cricket.

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Merchandising Partner

Besides, Pakistan’s largest e-retailer fashion store JOMO replaced Ufone as Islamabad United’s merchandising partner for this season. Fans can likewise purchase the official team merchandise at JOMO. In addition, JOMO collaborated with Sapphire to launch a Limited Luxury Fashion Collection in a first-of-its-kind initiative. In addition, Ahsan Latif, the CEO of ISU shared his excitement over the multi-tiered partnership.

“I am especially enthused about this idea as it combines two of our long standing passions – cricket and art. This (ISLU) project will help in mainstreaming visual and other arts to cricket fans everywhere. Like all of you, I am keenly looking forward to seeing what creative forms this project takes, especially with Jomo’s fashion collection.”

Ahsan Latif, CEO, Islamabad United

Moreover, Ailaaj and HUM news feature as associate partners of the franchise. Also, The ISU camp enjoys a massive presence on social media with 1 million active followers on Twitter.

Islamabad United Sponsors 2022