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HomeAthleticsAlica Schmidt's Net Worth, Salary and Endorsements: Unveiled!

Alica Schmidt’s Net Worth, Salary and Endorsements: Unveiled!

Alica Schmidt is known as the “world’s sexiest athlete” by many news sources. However, she is not just famous for her appearance but also her success in athletics.

Alica was born on November 8, 1998 in Worms, Germany. She has achieved great things in the track and field world, especially in sprinting races like the 200 meters and 800 meters.

But how much money does she have? And which brands want to work with her?

Let’s take a closer look at the financial side of this talented German athlete.

Net Worth

Alica Schmidt net worth


While exact figures regarding Alica Schmidt’s net worth are not publicly disclosed, considering her achievements in athletics, her social media influence, and her endorsement deals, it’s safe to estimate her net worth to be around $500,000.  Apart from her earnings as a runner, she is also a model and a prominent internet personality.


Alica Schmidt vs. Mats Hummels

Alica Schmidt, the German track and field sensation, has managed to keep the specifics of her salary from the German Athletics Federation under wraps. This level of discretion is not uncommon among athletes, especially those who are rapidly rising in their careers.

However, piecing together the puzzle from her impressive achievements on the track, it’s reasonable to infer that Alica commands a substantial income from her athletic pursuits. Beyond her athletic career, Alica’s professional journey took an interesting turn when she was appointed as the fitness coach for Borussia Dortmund for the 2020-21 Bundesliga season.

This role, undoubtedly a prestigious one given the stature of the club in international football, would have come with its own set of financial perks. Serving in such a capacity for a top-tier football club not only elevates her professional profile but also significantly augments her earnings.


puma colab

The world of endorsements is where athletes, especially those with a strong public image, can truly amplify their earnings and brand value. Alica Schmidt is no exception.

Her meteoric rise in the world of athletics, coupled with her striking presence on social media platforms, has made her a magnet for major brands looking for influential ambassadors. Currently, Alica is in a partnership with Puma, a global behemoth in the sportswear and lifestyle industry.

This association is a testament to her marketability and the trust that established brands place in her ability to resonate with audiences. However, Puma is just the tip of the iceberg.

With a staggering 4 million followers on Instagram, Alica’s digital footprint is expansive. This vast and engaged audience makes her an attractive proposition for brands, both within and outside the realm of sportswear.

As her athletic career progresses and her social media influence continues to burgeon, it’s anticipated that a plethora of brands, spanning various industries, will be vying for her endorsement in the coming times.

Career Highlights

Alica Schmidt’s journey in the world of athletics is nothing short of remarkable. One of her standout moments came when she represented her nation at the 2017 European Athletics U20 Championships.

Competing in the intense 4 × 400 meters relay event, Alica and her team showcased their prowess by clinching a commendable second place. This achievement was a testament to their dedication, training, and team spirit.

Fast forward to 2019, and Alica was once again in the limelight at the European Athletics U23 Championships. Demonstrating her consistency and growth as an athlete, she secured bronze by finishing third in the same 4 × 400 meters relay event.

Such back-to-back successes at major championships underscore her talent and determination. The pinnacle of any athlete’s career is representing their country at the Olympics.

In 2020, Alica achieved this milestone by being selected for the German relay squad for the Summer Olympics. While she did not get the opportunity to compete, her inclusion in the squad for such a globally revered event is a clear indication of the trust and confidence the athletic community has in her abilities.

Public Image


Прикажи ову објаву у апликацији Instagram


Објава коју дели Alica Ѕchmidt | Track & Field (@alicasmd)

Alica Schmidt’s impact isn’t limited to the tracks. In 2017, her name echoed in the corridors of popular culture when the Australian magazine, Busted Coverage, crowned her with the title of “the world’s sexiest athlete.”

Such a label, while focusing on her aesthetics, also brought her into the limelight, making her a household name beyond the athletic community. This newfound recognition had a ripple effect on her digital presence.

Alica’s Instagram account witnessed a significant surge in followers, with fans from all over the world eager to get a glimpse of her life, both on and off the track. Today, she stands tall with a whopping 4 million followers on Instagram, making her one of the most followed athletes on the platform.

This expansive digital footprint not only amplifies her public image but also offers a platform for her to inspire and connect with her fans globally.


Is Alica Schmidt the highest-paid German athlete?

No, Alica Schmidt is not the highest-paid German athlete. That title belongs to Formula One driver Sebastian Vettel, who is estimated to make around $50 million per year.

However, Alica Schmidt is one of the most successful German athletes in terms of endorsements.

How does Alica Schmidt manage her time between training and her social media career?

Alica Schmidt acknowledges the difficulty of managing her schedule between training and her social media pursuits. Nevertheless, she expresses gratitude for the chance to serve as a positive influence on young women and emphasizes her dedication to utilizing her platform to motivate and uplift others.

How much does Alica Schmidt make per Instagram post?

Alica Schmidt’s earnings per Instagram post vary depending on the brand and the reach of the post. However, she is estimated to make around $10,000 per post.


Alica Schmidt is a multifaceted individual, seamlessly blending her prowess in athletics with her influential digital presence. While her accolades on the track are commendable, her impact off the track, especially in the realm of endorsements and social media, is equally noteworthy.

Her association with top-tier brands like Puma and her significant following on platforms like Instagram highlight her marketability and influence. Beyond the titles and labels, Alica’s journey from the tracks of Worms, Germany, to global recognition is a testament to her dedication, talent, and resilience.

As she continues to break barriers and set new benchmarks, both in athletics and in the digital world, Alica Schmidt stands as an inspiration for many, proving that with passion and perseverance, one can achieve greatness in multiple arenas.


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