The All England Lawn Tennis Association and Barclays announced their partnership beginning from This year’s Wimbledon Championships. Along with its partnership with the world-renowned tennis event, Barclays will donate an annual contribution to the Wimbledon Foundation, the official charity of the Club, and The Championships, which represents the biggest-ever donation made by an official partner. This impactful partnership unites two iconic British institutions. The first Barclays bank opened 330 years ago and, as the world’s oldest tennis tournament, Wimbledon was first staged in 1877.
From creating unmissable experiences for fans to supporting young people in the community, the bank kicks off its multi-year deal with a jam-packed first event. Barclays has come up with exciting perks during the tournament, including free strawberries and cream throughout the Grounds, free refreshing juices in Barclays Clubhouse Deuce Bar, complimentary Wimbledon official programs for the first 200 premier customers visiting Barclay’s zone each day, and the chance to win prizes at Barclays Clubhouse Parkside. Frances Tiafoe was recently announced as Barclays’ tennis ambassador, alongside award-winning presenter and broadcaster, Clare Balding. Tiafoe will also be the subject of a global TV advert, created by Barclays that will tell the 25-year-old’s extraordinary story and the many partners who have helped him along the way.
Barclays’ close partnership with Wimbledon goes well beyond the event. Barclays will support the Wimbledon Foundation, the official charity of the All England Club and The Championships, with an annual donation that is the biggest ever made by an official partner. Alongside Barclay’s a few brands will continue their association with the tournament. Slazenger, the U.K.-based company has been the tennis ball supplier since 1902, the longest partnership in sporting goods history. The company will supply 54,250 balls for this year’s tournament. Similarly, Polo Ralph Lauren will be the judges, umpires, and ball persons apparel accented in the club’s official colors of purple and green. Jaguar will supply 179 vehicles for event operations, and most of them will be the I-PACE, an all-electric SUV. Sipsmith, the event’s first official gin, is available on-site. New to the Wimbledon roster this year is Vodafone, which took on the connectivity category.
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