India’s most valuable ed-tech company Byju’s announced on Friday that they have roped in professional footballer Lionel Messi, as the global ambassador of its social impact arm Education For All. Messi, the captain of Argentina’s football team and a player for the French club Paris Saint-Germain, has joined forces to promote the cause of equitable education. That is the kind of opportunity BYJU’s Education For All aspires to provide for the nearly 5.5 million children it currently serves.
Byju’s aspires to broaden its global reach as they have roped in Lionel Messi and its commitment to making education accessible, equitable, and affordable to all. It became the official sponsor of the FIFA World Cup 2022, becoming the first Indian company to do so. The World Cup will be held in Qatar from November 20.
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What did Byju’s Co-founder say?
“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju’s brand values. He rose from the grassroots to become one of the most successful sportspersons ever. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” said Byju’s cofounder Divya Gokulnath
He further added “No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.”
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Lionel Messi also shares his opinion on the deal
“I chose to partner with Byju’s because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and Byju’s has transformed the career of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” Messi said.
Byju’s association with Messi comes on the heels of reports that the company is looking to raise $250-300 million in convertible notes and is in early-stage talks with TPG to include it as a potential investor.
