IPL 2022 Viewership: Big Blow to IPL as TV Ratings drop by 28% in Second week, Advertisers Concerned

In comparison to last year's viewership, ratings went down by 33% and 28% for the first and second week respectively


IPL 2022 viewership has seen a sharp drop for the second week in a row. According to BARC data, ratings took a significant hit in the first week itself as there was a drop of 33%. Following a decline in the second week as well, advertisers are alarmed about the ON-AIR performance of this year’s edition.

“This wasn’t expected. The IPL Ratings are way below-par. The ratings have never fallen this much. It’s almost 20-30% down and just imagine we have paid 25% more than last rates. We have already reached out to Star Sports for a solution”

– A Top ON-AIR Advertiser

Also Read: Will Deepak Chahar get the IPL auction price after being ruled out?

According to data collected from BARC, the first week of IPL 2022 drew a TVR (Television Rating) of 2.25. Compared to last year, the TVR for the opening week was billed at 3.75, signifying a drop of 33%.

In addition, the overall reach of IPL 2022 has also seen a drop. While the reach of the opening week of the 2021 IPL edition was touted at 267.7 million, this year saw only 229.06.

IPL 2022 VIEWERSHIP: Possible Reasons For Ratings Decline

Many fans took to social media to express possible reasons for this nose-dive in TV audiences. While some cited ongoing exams as a reason, many seemed to blame the addition of new teams GT & LSG. Additionally, the poor performance of top teams MI & CSK in this year’s edition didn’t help much.

Moreover, people nowadays choose to stream the match live on Hotstar rather than watch it on TV. While this year’s edition continues to bring forth mouth-watering clashes, sponsors remain in dismay.

Will this Drop Affect Purchase of Media Rights Tender?

The battle for IPL broadcasting for 2024-2027 will be taking place on June 12th. While the bidders will have an eye on the ratings, its decline is unlikely to impact the bids.

Meanwhile, the tender documents have been purchased by five significant players, according to current information. Within the first week of the BCCI publishing the tender paperwork, Disney Star, TV18-Viacom (Sports-18), Amazon, Zee, and Sony had already purchased them. The last date to purchase the ITT (Invitation to Tender) on 10 May. The rights will be sold through an E-Auction on June 12th.

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